Ritz-Carlton announced his arrival in Montenegro
From an economic point of view, Montenegro is one of the fastest growing tourist destinations with an upward trend year after year.
“Although we are a small country, in an area of less than 14,000 square kilometers, we have a lot to offer what is confirmed by the operations of some of the world’s leading hotel brands such as Hilton, Amman, Ridgent, Four Points by Sheraton, H hotels, Chedi, Melia, Iberostar ,Falkensteiner, the first One & Only resort in Europe, which is in the final stage of construction and the arrival of the prestigious hotel chain “Ritz Carlton” has been announced” said Director General of the Directorate for Development of Competitiveness and Investment in Tourism Olivera Brajovic.
In order to be a more recognizable tourist destination, she said, they are constantly working on increasing the accommodation capacities of high category, improving the air-availability, diversifying the tourist offer and the extending the duration of the season. We intensively promote our tourist offer and at the same time we are working on the development of an authentic tourist product.
When it comes to new investments in tourism, Brajovic points out that the establishment of a favourable investment and business environment has led to increased interest in building new ones and raising the quality of existing hotel capacities.
“Last year, 25 hotels were opened, of which 15 were high category. Our coastline is decorated with famous hotel brands, but our goal is to have a similar situation in the north in a few year” said Brajovic.
Air -availability, as she points out, is very important, because of its transportation infrastructure, Montenegro is still an air-destination.
Brajovic said that he is convinced that the opening of the Bar – Boljare highway, whose opening is expected next year, will enable better access to tourists and investors to invest in the north.